What Exhibitors Can Learn About Budgets from Reality TV
I have to confess … I enjoy watching remodeling shows on HGTV. One of those shows, Property Brothers, features families who purchase a fixer-upper with help from the realtor …
Category: Essential Tips
The ABC’s of Exhibit Marketing: Z is for Zones
We’ve arrived at the end of our ABC’s series with a concept that works for any size of booth: dividing into activity zones. Please feel free to share these …
The ABC’s of Exhibit Marketing: Y is for GenY
In case you hadn’t noticed, the average age of attendees at many shows is rising, so it’s more important than ever to start appealing to a younger audience. Please …
Billboard vs. Bulletin Board
Which one does your booth look like?
The ABC’s of Exhibit Marketing: X is for (e)Xperiential Exhibits
How multisensory is your exhibit? Are you going beyond simply using sight and sound? Please feel free to share these graphics with anyone you feel could benefit from the …