Category: Expert Interviews

Bridging the Gap: Aligning Sales & Marketing Objectives

Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering …

Beyond Transactions: Building Strong Vendor Relationships

You may not spend a lot of time thinking about vendor selection when it comes to your exhibit or event, but that could cost you. Having vendor partners you …

Reframe Your Trade Show Sales Conversations

Ever been the unhappy victim of a slimy sales pitch? (Haven’t we all!) Want to make sure you never come across that way? Then you’ll want to take careful …

Your Summer Playlist for Exhibit Marketing

In a previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Missed a few episodes …

Designing an impressive exhibit display just isn’t enough anymore. Attention spans are shorter, and attendees want experiences that not only educate about your products, but also involve and entertain …

Have you seen the updated edition of Build a Better Trade Show Image?Click here to learn more

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Cookies

Category: Expert Interviews

Customize Cookies ×