Expert Interviews Archive

Tips for Better Trade Show Marketing on Your LIVING Brand Show

You may be familiar with Ben Baker from Your Brand Marketing since he’s been a guest on several Trade Show Insights podcast episodes. Well this time the table (or microphone) was turned, and he interviewed me on his Your LIVING Brand Show. We discussed a variety of tips and examples (both good and bad) for

How to Create a Post-show Lead Nurturing System

Just because the trade show has ended doesn’t mean your job is done. Actually, that’s when the relationship with all those newly-gathered leads truly begins. Contrary to what many exhibitors assume, it doesn’t have to be complicated or expensive to build that relationship. Guest expert Sandy Martini shares insights on: What lead nurturing is and

Detroit’s Cobo Center Makes Going Green a Priority

Since today is all about the ‘wearing of the green,’ it only seems appropriate to share the story of how one convention center is going green every day. The idea for this episode was sparked during a recent edition of ExpoChat about sustainability in the world of trade shows. I was very impressed with the

What Every Exhibitor (and Show Manager) Needs to Know About Branding

Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not careful you might be misrepresenting it in your exhibits. So we’ve invited Ben Baker back on the podcast to talk about how your brand needs to tell your unique story, whether you’re an exhibitor or the

Earth Day Edition: Exhibits Going Green

Historically, the trade show industry has not exactly been known for being environmentally-friendly. But that’s slowly beginning to change. Exhibitors and show organizers are finding ways to reduce waste and go green on the show floor. So for Earth Day, we’ve invited Matt Wish from Eco-Systems Sustainable Exhibits to discuss what’s happening in the world of green exhibit
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