Bringing Data to Life
Events produce a wealth of data, but often we don’t know how to make the most of it. On this week’s Virtual Lunch in the Exhibit Marketers Cafe, Marissa …
Category: Expert Interviews
Creative Sponsorships for Virtual Events
Just because events are going virtual doesn’t mean there aren’t still great ways for sponsors to get their message out. On this week’s Virtual Lunch replay, guest Nicole Burkart …
Discover Your Career Superpower
For months, I’ve wished there was something I could do for all my trade show friends who were suddenly thrust into searching for a new career. Then I met …
Mapping the Road to Recovery
While the effects of this year on the exhibit industry may be hard to put into words, the team at UFI has been working to quantify the response from …
How to Create Memorable Experiences Now
It’s no secret that I’m a huge fan of The Experience Economy by Joe Pine and Jim Gilmore. So you can imagine how delighted I was when Jim agreed …