Feel free to explore and sample all you want! You may also want to request a free subscription to the TradeShowTips Online monthly e-newsletter. (Click here to view a sample edition.)
You may also want to check out the Exhibit Marketers Café for even more great resources and training tools for exhibitors and show organizers.
Open Mic Discussions
We’re hosting periodic live chats in a LinkedIn Audio Room – yes, that’s a new thing! It’s kind of like that audio-only platform you’ve probably heard about, only you join the conversation inside LinkedIn, using your desktop or mobile app.
While there’s no option for replays just yet, you’ll find recap summaries inside the free EMC Community. To be notified of upcoming Open Mic events, be sure to follow Marlys on LinkedIn.
Virtual Lunch in the Exhibit Marketers Café
To provide a sense of community for our industry during complicated times, we hosted Virtual Lunch in the Café for more than two years. We shared tips and resources, as well as provided encouragement and accountability.
While we’re no longer going live every week, the archives are still available in the Café. There’s no charge to access, and you don’t need any special software. (And who knows … we might even do a pop-up Virtual Lunch occasionally!)
“Beginner’s Guide to Exhibit Marketing” Toolkit
A successful exhibit experience depends on much more than just what happens in your booth. It’s a process that starts long before you ever enter the trade show floor, and continues long after the event ends. But you don’t have to guess at what needs to be done. This toolkit for beginning exhibitors has strategic tips and tools that you can implement, along with a checklist and glossary of terms you need to know. Request your own copy now!
“YES in 15” Weekly Tips
You don’t have to go it alone, even if you’re a lone wolf in your job as an exhibitor. This series of tips will only take a few minutes out of your week, yet can propel your exhibit marketing strategy forward like never before if you take action on each tip. It’s called “YES in 15” because it only takes 15 minutes a week (or less) to improve Your Exhibit Success (YES).
Each week, you’ll receive a short e-mail with a bite-size strategy and suggested action. Then you’ll have the opportunity to share your frustrations and successes in our online forum. All of this is provided at no cost as a gift to you, the time-crunched exhibitor. Simply click here to fill out a short subscription form. Be sure to check the box that says “YES in 15”! (Plus you’ll also receive the Trade Show Tips Online monthly ezine.)
The “Exhibitor Education Manifesto”
The Center for Exhibition Industry Research (CEIR) issued a report on “How the Exhibit Dollar is Spent,” which stated that of the $24 billion used for U.S. trade show marketing, staff training comes in dead last at a measly 1%! (Another study reports that 31% of exhibitors provide no type of pre-show training at all!)
This manifesto was compiled to explain what exhibitor education is (and isn’t) and why it matters. If you believe your exhibit marketing could improve and you want to create the most successful exhibit team you’ve ever had, then go ahead and grab your free copy!
Free Videos
“7 Mistakes Exhibitors Make (and how to avoid them)”
Want to know the 7 Mistakes Exhibitors Make (and how to avoid them)? Exhibit marketing strategist and author Marlys Arnold shares tips for transforming your next exhibit experience and attracting more qualified leads in this free video series. (Now available as part of the Exhibit Marketers Café Community!)