What Makes a Good Booth Staffer?
When it comes time to choose which employees will staff the booth at your next trade show, do you automatically call the sales department? If so, maybe you’d better …
Category: Essential Tips
Weekly News & Insights: To Print or Not to Print?
In this week’s #ExpoChat on Twitter, the topic was whether traditional marketing still works for trade shows. Even though digital marketing tools abound, many ExpoChatters agree that there’s still …
The ABC’s of Exhibit Marketing: M is for Media Relations
Today’s tip focuses on the importance of creating good relationships with the media at shows. Please feel free to share these graphics with anyone you feel could benefit from …
The ABC’s of Exhibit Marketing: L is for Lead Cards
Our quick tip this week is about how the importance of having a system to record notes about each potential lead. Please feel free to share these graphics with …
The ABC’s of Exhibit Marketing: K is for Kit (as in Exhibitor Kit)
This week’s tip focuses one of the most important — yet often overlooked — piece of information: the Exhibitor Kit. Please feel free to share these graphics with anyone …