YES Challenge: “How to Use Video to Promote & Engage”
Continuing with our theme of Promotions this week, guest expert Steve Lager explains how to use video to promote your presence at the show with insights on: Various types …
Category: Essential Tips
The ABC’s of Exhibit Marketing: G is for Goals
Our quick tip this week gets down to where all exhibit marketing strategies must begin: setting goals. Please feel free to share these graphics with anyone you feel could …
YES Challenge: “Creative Ideas for Promotions”
This week, our theme is promotions … how you promote your presence before and during the event. In this interview, guest expert Heidi Thorne shares: Ways to incorporate promotional …
YES Challenge: “Incorporating Multisensory Marketing”
We’re continuing this week’s theme of Presence … and our next guest expert, Simon Harrop, shares insights on: How multisensory elements affect mood & memory Why the “neglected” senses …
The ABC’s of Exhibit Marketing: F is for Follow-Up
This week’s quick tip focuses on a critical aspect of exhibiting that’s often overlooked: following up properly after the show. Please feel free to share these graphics with anyone …