What Trade Shows Should Do Now – Part 2: Keep on Communicating
Now that we’ve transitioned from freak-out stage to somewhat of a new routine – at least in many of our day-to-day functions – it’s important that we continue to …
Category: Podcast Episodes
What Trade Shows Should Do Now – Part 1: Prepare for a Comeback
While I wish I had a crystal ball and could give you a precise timeline for when the trade show industry will be up and running again, I’m …
Working from Home? Tips from My 20+ Years’ Experience
As one of my friends put it, our world has gone “from zero to crazy” nearly overnight, and part of that may involve you working from home for the …
Taking a Closer Look at Sponsorship
Whether you’re an exhibitor looking for effective sponsorship options or a show organizer wondering how to get more exhibitors to take advantage of your sponsorship offerings, you’ll want to …
2020 Perspective (as Predicted in 2010)
Back in January 2010, I wrote a letter to my TradeShowTips e-zine subscribers from the perspective of 10 years in the future. Now that we’ve arrived at that milestone, …