Category: Tools for Exhibitors

The International Association of Exhibitions & Events (IAEE) recently launched a new social media campaign called ‘BoothLove.’ The idea is to snap and share photos of outstanding booths or …

Our quick tip this week is about how the importance of having a system to record notes about each potential lead. Please feel free to share these graphics with …

This week’s tip focuses one of the most important — yet often overlooked — piece of information: the Exhibitor Kit. Please feel free to share these graphics with anyone …

This week’s tip is about avoiding industry jargon in your booth. Please feel free to share these graphics with anyone you feel could benefit from the tips.

A few years ago at the EXHIBITOR Show in Las Vegas, I coordinated a field trip called “TSI: Trade Show Investigation.” I led two teams of exhibitors (investigators) along …