Want Your Trade Show to Stay Relevant? Better Learn to Appeal to GenY!
Ever since I wrote my book, Build a Better Trade Show Image — ten years ago — I’ve been trying to convince both show managers and exhibitors that doing …
Tag: attendees
It’s All About the Attendees
This episode is all about attendees — trends & statistics, what attendees want, attendees to watch out for, and tips for when you’re the one walking the aisles. {UPDATE: …