Adapting Exhibits for the (Near) Future
While it may still be unclear exactly when face-to-face trade shows will be back up and running again, there’s one thing we do know for sure: they certainly won’t …
Tag: attracting attendees
How to Create Connections at Trade Shows
One of the primary reasons that people continue to attend trade shows in the digital age is because as humans, we crave the feeling of community and connection. We …
6 Keys to Becoming More Attractive (Your Booth, That Is)
Exhibitors often believe it’s the trade show organizer’s job to generate traffic, but that’s not true. The show organizer’s focus is on bringing attendees to the event, but it’s …
Weekly Insights: Your Summer Playlist (Exhibit Strategy & Expert Insights)
In my previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Perhaps you’ve missed a …
Attendee Promotion is Everyone’s Job
When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event which was open …