Winning Strategies for Booth Staff Success
Lately I’ve been having a lot of conversations around booth staffing. Exhibit managers tell me they’re frustrated about how their team behaves in the booth – or whether they …
Tag: booth staff
Bridging the Gap: Aligning Sales & Marketing Objectives
Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering …
Reframe Your Trade Show Sales Conversations
Ever been the unhappy victim of a slimy sales pitch? (Haven’t we all!) Want to make sure you never come across that way? Then you’ll want to take careful …
5 Ways to Make Meaningful Connections
When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term results. But beyond that, are you building meaningful connections …
Your Summer Playlist for Exhibit Marketing
In a previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Missed a few episodes …