Lessons from the Show Floor: Work the Line
Attending my first American Library Association Annual Conference & Exhibition was a delight! As an author, book lover, and trade show consultant … it was like stepping into a dream …
Tag: booth staff
Is Your Booth a Money Pit?
You’re standing in your booth. The show floor is buzzing all around you. And tons of attendees are walking by … but it’s like you’re invisible. You’ve spent serious …
Top 10 Posts & Episodes of 2025
It’s time to celebrate our most popular posts and podcast episodes from Season 20! Be sure to catch up on any you might have missed – especially our interviews …
Master the Art of In-Booth Conversations
Ever had a conversation in the booth that feels more like a monologue than a dialogue? Have you ever been “that person”? There’s an art to creating a balanced, …
The Challenge of Using Salespeople as Booth Staff
This episode was originally published as a blog post here on Trade Show Insights. It’s since become a classic, because the problem never really goes away. So now we’ve …