Top 10 Posts & Episodes of 2024
It’s time to celebrate our most popular posts and podcast episodes from the past year! Be sure to catch up on any gems you might have missed – especially …
Tag: booth staff
Winning Strategies for Booth Staff Success
Lately I’ve been having a lot of conversations around booth staffing. Exhibit managers tell me they’re frustrated about how their team behaves in the booth – or whether they …
Bridging the Gap: Aligning Sales & Marketing Objectives
Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering …
Reframe Your Trade Show Sales Conversations
Ever been the unhappy victim of a slimy sales pitch? (Haven’t we all!) Want to make sure you never come across that way? Then you’ll want to take careful …
5 Ways to Make Meaningful Connections
When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term results. But beyond that, are you building meaningful connections …