What Trade Shows Should Do Now – Part 2: Keep on Communicating
Now that we’ve transitioned from freak-out stage to somewhat of a new routine – at least in many of our day-to-day functions – it’s important that we continue to …
Tag: communication
Explain So They Understand
Exhibitors often over-explain their products to the point where attendees’ eyes glaze over! So try this technique instead. Feel free to share with someone who needs a little help …
Weekly Insights: “And Now a Word from Our Attendees …”
Here’s what attendees are really thinking when they enter your booth! (Feel free to share this graphic with other exhibitors … they may not have heard yet.)
How Well Do You Know Your Audience?
Whether you’re a show organizer dealing with exhibitors or an exhibitor who is designing and working a booth, you’ve likely been guilty of assuming you know what people want. Odds …
Why You Must Become More Fascinating
Too often, exhibitors fail to see results simply because they don’t stand out from everyone else on the show floor. We’re not talking gimmicky or wild attractions. Those may …