Tag: communication

Explain So They Understand

Exhibitors often over-explain their products to the point where attendees’ eyes glaze over! So try this technique instead. Feel free to share with someone who needs a little help …

How Well Do You Know Your Audience?

Whether you’re a show organizer dealing with exhibitors or an exhibitor who is designing and working a booth, you’ve likely been guilty of assuming you know what people want. Odds …

Why You Must Become More Fascinating

Too often, exhibitors fail to see results simply because they don’t stand out from everyone else on the show floor. We’re not talking gimmicky or wild attractions. Those may …
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