Build a Better Trade Show Image Week: Design
Way back in 1999, I established Build a Better Trade Show Image Week as a time for exhibit marketers to focus on their marketing strategy. Three years later, I …
Tag: experiential marketing
The ABC’s of Exhibit Marketing: X is for (e)Xperiential Exhibits
How multisensory is your exhibit? Are you going beyond simply using sight and sound? Please feel free to share these graphics with anyone you feel could benefit from the …
What a Theme Park Can Teach Exhibitors About Creating Experiences
No, we’re not talking about turning your exhibit into a theme park … at least not literally. But there’s no doubt that when it comes to memorable experiences, theme …
Weekly News & Insights: The Keys to an Interactive Customer Experience
Recently while cleaning my office, I came across a flier from a unique road show I attended with my husband 10 years ago this month. The memories are so …