Reinventing the Trade Show Floor: What’s Next?
It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over. We see it happening all the time with major, often decades-old companies who …
Tag: floor plan
Weekly Insights: Rethinking the Trade Show Floor
The essential format of a trade show floor hasn’t changed for decades: long, straight aisles filled with box-like booths. But today’s audiences aren’t like those of our parents’ or …