Tag: gamification

It should come as no great surprise that trade shows and retail stores share a lot in common. After all, a trade show exhibit is a lot like a …

As 2017 winds down, you’ll likely begin focusing on what to do to kick off the new year and set yourself and your team up for success. But too …

Designing an event no longer means simply crafting the color scheme and structures. It’s about creating engagement and memorable 3-D experiences. In this interview from Event Marketer magazine, you’ll …

I must confess … the whole Pokemon® game craze is lost on me. Last night, my husband and I attended a food truck festival and concert in the park. …

The recent Center for Exhibition Industry Research (CEIR) report on attracting and retaining young professional attendees brings to light a common problem: show organizers don’t even know who their …