Weekly Insights: Timely Tips for Exhibitors from the World of Retail
It should come as no great surprise that trade shows and retail stores share a lot in common. After all, a trade show exhibit is a lot like a …
Tag: gamification
Reframing for 2018
As 2017 winds down, you’ll likely begin focusing on what to do to kick off the new year and set yourself and your team up for success. But too …
Weekly Insights: Experience Design for Events
Designing an event no longer means simply crafting the color scheme and structures. It’s about creating engagement and memorable 3-D experiences. In this interview from Event Marketer magazine, you’ll …
Weekly Insights: What Show Managers Can Learn from Pokemon®
I must confess … the whole Pokemon® game craze is lost on me. Last night, my husband and I attended a food truck festival and concert in the park. …
Weekly News & Insights: Attracting Young Attendees
The recent Center for Exhibition Industry Research (CEIR) report on attracting and retaining young professional attendees brings to light a common problem: show organizers don’t even know who their …