How Well Do You Know Your Audience?
Whether you’re a show organizer dealing with exhibitors or an exhibitor who is designing and working a booth, you’ve likely been guilty of assuming you know what people want. Odds …
Tag: language
They’re Just Not That Into You
A lot of exhibitors (as well as some show organizers) still take the “Field of Dreams” approach to trade shows, believing that all they need to do is be …
Speaking the Attendees’ Language
Do you speak a second language? If so, how did you learn, and how well do you communicate in that language? Personally, I took one year of French in …