Tag: Las Vegas

No matter what their job title, attendees go to shows for the same primary reasons — to shop, buy and learn — according to a recent study conducted by …

It was the best of exhibiting, it was the worst of exhibiting. It was the showcase of creative design, it was the lack of any creativity at all. It …

For years, the trade show industry has gotten a bad reputation for being extremely wasteful and “un-green,” creating mountains of trash before, during and after most any show. Now …

In this week’s #ExpoChat on Twitter, the topic was whether traditional marketing still works for trade shows. Even though digital marketing tools abound, many ExpoChatters agree that there’s still …

In this age of digital everything, you’d think that going paperless on the show floor was a good thing, right? Not necessarily, according to a recent report from the …