Tag: measurement

Trade show organizers: Here’s what your exhibitors aren’t telling you …  ❌ They’re struggling with ROI ❌ Booth traffic isn’t meeting their expectations ❌ They’re considering smaller spaces (or …

If you had any doubt that exhibitors are spending more on exhibiting these days, two recent reports confirm that they are. The Marketing Spend Decision report from the Center for Exhibition …

Sheep are legendary for traveling in a large group, or flock, and having an instinct to follow the leader … even if it’s a bad idea. Exhibitors are not …

  BizBash.com doesn’t hold back in its evaluation of the recent report issued by the Exhibit & Event Marketers Association (E2MA) and the CMO Council. With the headline “Trade …

How successful was your last exhibit? Did you meet your goal? Did you even have a goal? If not, how do you define success? The sad fact is that …