Weekly News & Insights: Proving the Value of Trade Shows
BizBash.com doesn’t hold back in its evaluation of the recent report issued by the Exhibit & Event Marketers Association (E2MA) and the CMO Council. With the headline “Trade …
Tag: ROI
3 Answers to Know Before Your Next Show
How successful was your last exhibit? Did you meet your goal? Did you even have a goal? If not, how do you define success? The sad fact is that …
Weekly News & Insights: It’s All About Results
No question that the bottom line of exhibiting is all about getting results. You want to show results for your time, effort and expenses. The problem is that too …
Take the Pain Out of Your 2013 Trade Show Budget
Budgets. It’s one of those things that ranks right up there with a root canal when it comes to sending shivers up your spine, right? The truth is that …
Is Dilbert Right About Trade Shows?
Earlier this month, my husband came home from work and asked if I’d seen that day’s Dilbert cartoon about trade shows. When I said no, he presented me with …