Why is Change so Painful?
It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were …
Tag: show floor education
Reinventing the Trade Show Floor: What’s Next?
It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over. We see it happening all the time with major, often decades-old companies who …
Weekly News & Insights: Two Trailblazing Shows Reap the Results
Sometimes it’s hard to believe that just a few short years ago, shows were struggling to survive. These days, it seems show after show is setting records for attendance, …