It’s a good sign when meetings industry events are on the upswing. And there’s some very good news coming out of last week’s ASAE Annual Meeting & Expo, with numbers up for both exhibitors and attendees. Let’s hope that means that the association shows these attendees represent will follow suit!
Industry Update: ASAE Meeting Shows Growth
August 31, 2010
About The Author
Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.