Industry Update: Good News from Vegas

It’s always a good sign for the trade show industry when attendance rebounds in Vegas. Here’s the latest report on their August statistics, which TSNN says “skyrocketed 46 percent”:

Before anyone gets too giddy over this trend, it will be important to see September’s numbers as well. (Some of the boost may have been due to some September shows being held earlier than usual this year.) But any increase is worth celebrating these days, since many companies were scared away from Vegas meetings over the past few years.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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