Weekly News & Updates: Trade Show Shakeups

Photo: stock.xchng / ColinBroug

Photo: stock.xchng / ColinBroug

They say the only thing constant in life is change. If that’s true, then this past week has been full of constants. First of all, two shows have announced cancellations:

In addition, Nielsen Expositions is now seeking buyers. According to the Wall Street Journal, the organizer of such shows as Outdoor Retailer, Interbike, and Globalshop is predicted to have a $1 billion price tag.

Meanwhile, the National Association for the Specialty Food Trade (NASFT) has announced a name change to the Specialty Food Association. Their new branding will debut at the Summer Fancy Food Show in New York City this June.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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