Month: April 2013

How successful was your last exhibit? Did you meet your goal? Did you even have a goal? If not, how do you define success? The sad fact is that …

No question that the bottom line of exhibiting is all about getting results. You want to show results for your time, effort and expenses. The problem is that too …

Trade shows unfortunately have a reputation of producing massive amounts of waste, but it doesn’t have to be that way. Guest expert Dr. Sue Tinnish, Dean of the Kendall …

In the wake of all the insanity this week in Boston, it brings up a longstanding question in the trade show world — how safe are most expos and …

While trade show audits are still far from the norm here in the U.S., they are beginning to catch on internationally. Expografica, one of the 10 largest shows in …