Scary Tales of Trade Show Follow-Up
It may sound too simple to be true, but prompt and thorough follow-up may be one of the best ways to stand out from the crowd. Unfortunately, many exhibitors …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
The ABC’s of Exhibit Marketing: R is for ROI
This week’s tip addresses an issue that’s at the core of why you’re exhibiting in the first place — to get results. Please feel free to share these graphics …
The ABC’s of Exhibit Marketing: Q is for Qualify
Today’s tip is about being strategic during your in-booth conversations with attendees to insure you’re getting highly qualified leads. Please feel free to share these graphics with anyone you …
The ABC’s of Exhibit Marketing: P is for Pre-Show Promotions
Our tip today is a core strategy that’s often overlooked — promoting your presence at the show before attendees arrive. Please feel free to share these graphics with anyone …
Weekly News & Insights: Dealing with Shutdowns & Cutbacks
There’s no question that every American — and many other people worldwide — are beginning to feel the effects of the U.S. government shutdown. But in the meetings and …