The ABC’s of Exhibit Marketing: L is for Lead Cards
Our quick tip this week is about how the importance of having a system to record notes about each potential lead. Please feel free to share these graphics with …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
The ABC’s of Exhibit Marketing: K is for Kit (as in Exhibitor Kit)
This week’s tip focuses one of the most important — yet often overlooked — piece of information: the Exhibitor Kit. Please feel free to share these graphics with anyone …
Weekly News & Insights: Are You Giving the Way Attendees Want to Receive?
In this age of digital everything, you’d think that going paperless on the show floor was a good thing, right? Not necessarily, according to a recent report from the …
The ABC’s of Exhibit Marketing: J is for Jargon
This week’s tip is about avoiding industry jargon in your booth. Please feel free to share these graphics with anyone you feel could benefit from the tips.
7 Sources for Exhibit Design Inspiration
A few years ago at the EXHIBITOR Show in Las Vegas, I coordinated a field trip called “TSI: Trade Show Investigation.” I led two teams of exhibitors (investigators) along …