The ABC’s of Exhibit Marketing: I is for In-booth Demos
Our quick tip this week is about how to use in-booth demos effectively. Please feel free to share these graphics with anyone you feel could benefit from the tips.
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
YES Challenge: “Lead Management Secrets”
Earlier in the YES Challenge, we covered Presence and Promotions. This week, our focus is on People … both those who are working in your booth and the ones …
The ABC’s of Exhibit Marketing: H is for Hospitality Events
This week’s quick tip focuses on a way you can go beyond the booth by hosting a hospitality event. Please feel free to share these graphics with anyone you …
YES Challenge: “Who’s the Face of Your Exhibit?”
In previous weeks we talked about Presence and Promotions. This week, our focus is on People … both those who are working in your booth and the ones you’re …
YES Challenge: “How to Use Video to Promote & Engage”
Continuing with our theme of Promotions this week, guest expert Steve Lager explains how to use video to promote your presence at the show with insights on: Various types …