The ABC’s of Exhibit Marketing: O is for Organize
Today’s tip addresses an issue that’s often overlooked by exhibitors — having an organized plan to be sure no details are overlooked. Please feel free to share these graphics …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
The ABC’s of Exhibit Marketing: N is for Network
This week’s tip is about maximizing networking opportunities at shows. Please feel free to share these graphics with anyone you feel could benefit from the tips.
What Makes a Good Booth Staffer?
When it comes time to choose which employees will staff the booth at your next trade show, do you automatically call the sales department? If so, maybe you’d better …
Weekly News & Insights: To Print or Not to Print?
In this week’s #ExpoChat on Twitter, the topic was whether traditional marketing still works for trade shows. Even though digital marketing tools abound, many ExpoChatters agree that there’s still …
The ABC’s of Exhibit Marketing: M is for Media Relations
Today’s tip focuses on the importance of creating good relationships with the media at shows. Please feel free to share these graphics with anyone you feel could benefit from …