How to Create Memorable Experiences Now
It’s no secret that I’m a huge fan of The Experience Economy by Joe Pine and Jim Gilmore. So you can imagine how delighted I was when Jim agreed …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Event Planning Lessons from the 2020 Un-Conventions
This year has proved to be a challenge for event planners on every level, including those in charge of the Presidential Conventions. Now I don’t know about you, but …
Marketing Strategies When We Can’t Be Face-to-Face
Of course we all want to get back to meeting face to face – but until that happens, we can’t stop marketing. So in the rebroadcast of this week’s …
Future-Proof Your Brand
If you’re trying to figure out how to market to your audience appropriately during these confusing times, you’re not alone. Today’s guest, Juntae DeLane provides perspective in this rebroadcast …
Leading from the Inside Out
This is the time when leaders will emerge. Our industry is being put to the test – we’re all being put to the test. But as our guest, Heather …