Exhibit Marketers Café Debuts Community for Show Managers
These days, show managers are looking to do more with less, yet still grow their shows. As a result, they often struggle to find ways to test out new …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Cut Trade Show Costs without Sacrificing Anything
Looking to trim your exhibit budget? Here are some tips! Feel free to share this infographic with anyone you believe could benefit from the ideas.
The ABC’s of Exhibit Marketing: Z is for Zones
We’ve arrived at the end of our ABC’s series with a concept that works for any size of booth: dividing into activity zones. Please feel free to share these …
The ABC’s of Exhibit Marketing: Y is for GenY
In case you hadn’t noticed, the average age of attendees at many shows is rising, so it’s more important than ever to start appealing to a younger audience. Please …
Billboard vs. Bulletin Board
Which one does your booth look like?