The ABC’s of Exhibit Marketing: Y is for GenY
In case you hadn’t noticed, the average age of attendees at many shows is rising, so it’s more important than ever to start appealing to a younger audience. Please …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Billboard vs. Bulletin Board
Which one does your booth look like?
The ABC’s of Exhibit Marketing: X is for (e)Xperiential Exhibits
How multisensory is your exhibit? Are you going beyond simply using sight and sound? Please feel free to share these graphics with anyone you feel could benefit from the …
The ABC’s of Exhibit Marketing: W is for Working with Union Labor
Exhibitors often run into complications around union labor, but many of those situations could be avoided with a better understanding of what’s involved before the show starts. Please feel …
The ABC’s of Exhibit Marketing: V is for Virtual & Hybrid Shows
Everyone’s buzzing about virtual and hybrid events, but so far only a few have discovered how to make them truly interactive. Please feel free to share these graphics with …