What a Theme Park Can Teach Exhibitors About Creating Experiences
No, we’re not talking about turning your exhibit into a theme park … at least not literally. But there’s no doubt that when it comes to memorable experiences, theme …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
The ABC’s of Exhibit Marketing: D is for Define Ideal Clients
Today’s quick exhibit marketing tip is to Define Ideal Clients. Please feel free to share these graphics with anyone you feel could benefit from the tips.
Weekly News & Insights: The Keys to an Interactive Customer Experience
Recently while cleaning my office, I came across a flier from a unique road show I attended with my husband 10 years ago this month. The memories are so …
The ABC’s of Exhibit Marketing: C is for Competitive Intelligence
Today, our series of quick tips about exhibit marketing continues with Competitive Intelligence. Please feel free to share these graphics with anyone you feel could benefit from the tips.
Weekly News & Insights: Attracting Attendees with Cars, Bikes & Pinball Machines
To attract attendees, you must first understand what gets their attention. There’s no point in doing an over-the-top promotion if nobody cares. But if you truly know your audience, …