Weekly News & Insights: Attracting Attendees with Cars, Bikes & Pinball Machines

Photo: stock.Xchng / beermug

Photo: stock.Xchng / beermug

To attract attendees, you must first understand what gets their attention. There’s no point in doing an over-the-top promotion if nobody cares. But if you truly know your audience, the sky’s the limit on what fun things you can incorporate. Just check out these examples:

While the first three examples can inspire individual exhibitors, I see a lot of promise in the last two for how shows can evolve into more of a destination for their target audience. Both of these ideas take a “been-there-done-that” show and infuse it with new life and excitement, appealing more to younger attendees, while also keeping people on the show floor for longer periods of time.

So how will you take these ideas and incorporate new attractions into your booth or show?

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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