Are You a ‘Sheepish’ Exhibitor?
Sheep are legendary for traveling in a large group, or flock, and having an instinct to follow the leader … even if it’s a bad idea. Exhibitors are not …
Category: Essential Tips
Weekly News & Insights: More Perspective on What Attendees Want
Exhibitors often wish they could read attendees’ minds. The latest report from the Center for Exhibition Industry Research (CEIR), titled Exhibition Floor Interaction: What Attendees Want, may provide the …
Are You a Team Player?
I’m not a big sports fan, but I do know that it’s a lot more fun to watch a team who works together toward winning than one where just …
A Tale of Two Trade Shows
It was the best of exhibiting, it was the worst of exhibiting. It was the showcase of creative design, it was the lack of any creativity at all. It …
Replay: “Trade Shows: What Matters in 2014 – Keeping Your Audience Engaged”
For years, people have been saying that trade shows are dying due to technology and online networking. But show after show is proving, in the words of Mark Twain, “The report …