Category: Essential Tips

We all want our trade shows and events to be memorable. Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn’t believe it has to …

Exhibitors (and their accounting departments) are always looking to keep costs down, but that’s even tougher now than ever with the rapidly rising costs of everything from materials to …

Working a trade show booth requires you to think on your feet and adapt with each visitor who enters your booth. You’ve got to be prepared for almost anything …

It’s that time of year … everyone’s going back to school, and exhibitors should be too! Click through the slides below to review a few basic lessons to brush …

Whether you’re dealing with clients, vendors, or any other type of business connection, you’re going to need good negotiating skills. So here are a few tips to help you …