It’s a fact of the new Millennium – people value experiences over things. Research shows that when companies create experiences, they not only become more memorable, but also build …
We’re way past January, when all the prognosticators are sharing what they see coming for the year. But sometimes it’s important to pause mid-year to take a reading of …
In my 20-plus years of participating in trade shows as an exhibitor, show organizer, and now consultant, I’ve heard all kinds of gloom-and-doom predictions about the industry. When social …
This week, the International Association of Exhibitions and Events (IAEE) released an updated version of their white paper, Future Trends Impacting the Exhibitions and Events Industry. This new version …
TSNN has released their second report in collaboration with Access Intelligence Research – The Exhibit & Sponsorship Sales Best Practices Study: How Leading Convention & Exhibition Producers are Selling …