Category: Exhibiting Trends

It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over. We see it happening all the time with major, often decades-old companies who …

It’s a fact of the new Millennium – people value experiences over things. Research shows that when companies create experiences, they not only become more memorable, but also build …

We’re way past January, when all the prognosticators are sharing what they see coming for the year. But sometimes it’s important to pause mid-year to take a reading of …

In my 20-plus years of participating in trade shows as an exhibitor, show organizer, and now consultant, I’ve heard all kinds of gloom-and-doom predictions about the industry. When social …

This week, the International Association of Exhibitions and Events (IAEE) released an updated version of their white paper, Future Trends Impacting the Exhibitions and Events Industry. This new version …