This week, the International Association of Exhibitions and Events (IAEE) released an updated version of their white paper, Future Trends Impacting the Exhibitions and Events Industry.
This new version addresses several things that have changed since the original was published in 2013, including possible effects of the incoming U.S. administration. There are also a lot of updates in the field of technology, including artificial intelligence (AI) and bots, the Internet of Things (IoT), augmented reality (AR), and more.
And one other trend to be aware of … also this week, the experts at Pantone® announced their Color of the Year for 2017: Greenery. (You can learn a lot more about it plus watch a short video with examples on their site.) As a color junkie and dabbler in color forecasting, I wasn’t too surprised with the choice. After several stressful years in the U.S., dealing with a rocky economy and then a bitter election season, you could say this choice is like a breath of fresh air!
So the question is … how can you incorporate this color into your exhibit designs and/or marketing for 2017? Please share your thoughts on that – or any of the other industry trends – in the comments below.