Weekly Insights: Trends to Watch for 2017 & Beyond

This week, the International Association of Exhibitions and Events (IAEE) released an updated version of their white paper, Future Trends Impacting the Exhibitions and Events Industry.

This new version addresses several things that have changed since the original was published in 2013, including possible effects of the incoming U.S. administration. There are also a lot of updates in the field of technology, including artificial intelligence (AI) and bots, the Internet of Things (IoT), augmented reality (AR), and more.

Meetings Today published a good overview article and you can also download the entire paper on the IAEE website.

And one other trend to be aware of … also this week, the experts at Pantone® announced their Color of the Year for 2017: Greenery. (You can learn a lot more about it plus watch a short video with examples on their site.) As a color junkie and dabbler in color forecasting, I wasn’t too surprised with the choice. After several stressful years in the U.S., dealing with a rocky economy and then a bitter election season, you could say this choice is like a breath of fresh air!

So the question is … how can you incorporate this color into your exhibit designs and/or marketing for 2017? Please share your thoughts on that – or any of the other industry trends – in the comments below.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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