Category: Exhibiting Trends

Since it’s a slow news week, it offers a chance to catch up on some of the news that may have slipped by you throughout 2012. So here’s a …

A recent study released by the Center for Exhibition Industry Research (CEIR) shows that the majority of exhibitors (74 percent) use show-provided lead retrieval systems to capture trade show …

“Brand awareness.” “Generating buzz.” “Experiential marketing.” Everybody’s talking about these popular business topics today, but how many trade show exhibitors are really putting them into practice? Although trade shows …

With the arrival of Labor Day Weekend in the U.S., it’s an indication that the seasons are about to change. And while some people are happier about that than …

When you’re the world’s largest trade show, it’s that much more challenging to keep up a steady pace of growth. But last month’s Canton Fair in China managed to …