Weekly News & Insights: “The More Things Change …”


Convention cost breakdown, E2MA

Convention cost breakdown, E2MA

A recent study released by the Exhibit & Event Marketers Association (E2MA) has stirred up quite a buzz. The research shared in “Enhancing Exhibitor Value Enables Show Growth” demonstrates that 67 percent of exhibit costs (including space, labor and drayage) are negotiated by show organizers and need to be simplified, or else eliminated. Because so many costs are unknown at the time the contract for booth space is signed, E2MA proposes those fees need to be better disclosed so that exhibitors can have more control over their budgets.

In show news:


For those who travel more than a few nights a year to trade shows, the latest data released by the U.S. Travel Association may leave you scratching your head. According to their research, travel has a positive effect on health, relationships, and business performance. It’s likely most trade show road warriors would take issue with those first two aspects. Perhaps that group wasn’t included in the study …

And here’s a creative way to get conference attendees engaged: NMX (a conference for bloggers and podcasters) had a “make-your-own” infographic worksheet that attendees could customize based on their experience and share online.



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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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