How Distinct Are You on the Trade Show Floor?
There’s no doubt we live in a noisy world with thousands of messages constantly flying at us from all directions, both online and off. That assault of information definitely …
Category: Podcast Episodes
Who Should (and Shouldn’t) Be Staffing Your Booth
If you’ve ever been in charge of a booth staff team, you may have discovered that not everyone is cut out for booth duty. Granted, there may be times …
Reflect & Refresh
For this final post of 2018, I want to share some behind-the-scenes insights with you. But first, a huge thank-you for being a reader/listener/fan of Trade Show Insights! You …
Creating a Memorable Experience in a Small Booth
I love helping exhibitors discover the amazing power of trade show marketing! It’s fun to be a part of the brainstorming and strategizing for all aspects of their exhibits. …
Lessons for Exhibitors from a Small Town
I grew up on a farm outside a small-ish town (less than 20,000), and I can remember thinking my dad knew everyone. But that’s how it is in small …