I love helping exhibitors discover the amazing power of trade show marketing! It’s fun to be a part of the brainstorming and strategizing for all aspects of their exhibits.
It’s even more fun when I hear reports back from them about how they smashed all goals they had going into the show, and how response to their booth was beyond expectations.
That’s exactly the report I received from Jeanne Beard at the National Autism Academy after their recent experience at the American Academy of Pediatrics (AAP), so I asked her to be a guest on Trade Show Insights to share what they did and the results they got. I guarantee you’ll be amazed and inspired!
Listen in as Jeanne shares how they:
- Surpassed their goal for the number of attendees they talked to
- Created a simple takeaway tool (which was such a hit they gave away every last one they brought!)
- Crafted an immersive experience that had physicians coming back to share it with others
- Designed a quiz to capture attendee information for customized follow-up
And here’s a look at their marketing materials:
Want more ideas for small exhibits? Check out these other posts:
© 2018 Marlys K. Arnold (reprinted from the November 2018 TradeShowTips Online – To receive tips like this in your inbox every month, please take a moment to fill out this request.)
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