Summer Reading to Enhance Your Exhibit Marketing
During the warm, sunny summer months, it seems everyone is talking about great reads. And while that often may include an epic work of fiction or the latest thriller, …
Category: Podcast Episodes
Promote Your Exhibit in 140 Characters or Less (Your Guide to Social Media)
Social media is nothing new. Many popular sites have been around for a decade or so by now. Yet few exhibitors are using these tools to their advantage. One …
5 Skills Every Exhibit Marketer Must Develop
Anybody who’s ever coordinated a trade show exhibit knows it’s a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving parts that …
It Pays to Have Good Media Relations
Do you have a media relations plan for your trade shows? Most exhibitors and even a lot of show organizers don’t … and that could be hurting your chances …
Earth Day Edition: Exhibits Going Green
Historically, the trade show industry has not exactly been known for being environmentally-friendly. But that’s slowly beginning to change. Exhibitors and show organizers are finding ways to reduce waste and …