Great Expectations: A Tale of Two Experiences
If you’ve signed up for any customer rewards programs, you’ve probably received some birthday deal e-mails. Earlier this month, I set out to claim a few of the ones …
Category: Podcast Episodes
Characters You Meet in the Trade Show Zone
You’re entering another dimension … where normal, reasonable behavior can vanish in an instant. The following examples are not an illusion or figment of someone’s imagination. These exhibitors really …
What Every Exhibitor (and Show Manager) Needs to Know About Branding
Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not careful you might be misrepresenting it in your exhibits. So …
Don’t Make Me Squint!
You’ve been there … you’re driving past a billboard on the highway, but it has tiny little type (or way too much) so you squint to read it as …
What Would Shakespeare Say to Exhibitors?
Even though he lived more than 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, …