How Well Do You Know Your Audience?
Whether you’re a show organizer dealing with exhibitors or an exhibitor who is designing and working a booth, you’ve likely been guilty of assuming you know what people want. Odds …
Category: Podcast Episodes
Using Trade Shows for Competitive Intelligence
Trade shows are not just about exhibiting and getting the word out about your company. They’re also a great way to learn about your competitors. So why would you …
Trailblazer Peter Eelman on how IMTS is Becoming an Ongoing Industry Resource
The International Manufacturing Technology Show (IMTS) is finding success by shifting focus from being viewed as a one-week trade show to becoming the go-to industry resource. To do that, it’s critical to …
Teaming Up to Reinvent Trade Shows
Too often trade shows become an “us vs. them” conflict between show managers and exhibitors. But the truth is that each would not succeed without the other and with …
Trailblazer Tom Pellet on Rebranding the AAFP Conference & Trade Show
Today’s Trailblazer guest takes us behind the scenes to discover how one medical association is boldly reinventing their conference and trade show, transitioning from a medical education event to …