No, we’re not talking about turning your exhibit into a theme park … at least not literally. But there’s no doubt that when it comes to memorable experiences, theme …
Last week, Patty Farmer invited me to be her guest on the NetworkingCEO online radio show. We talked about the importance of promotions, choosing shows to participate in, and …
Before we delve into some of the most common mistakes exhibitors make when it comes to promotions, perhaps the biggest one of all is the fact that so many …
This week, I was honored to be the featured guest on Workshop Wednesdays, an online radio show focused on business-building tips hosted by Tony Gambone and Linda Ballesteros. Tony …