Scary Tales of Trade Show Follow-Up
It may sound too simple to be true, but prompt and thorough follow-up may be one of the best ways to stand out from the crowd. Unfortunately, many exhibitors …
Category: Podcast Episodes
What Makes a Good Booth Staffer?
When it comes time to choose which employees will staff the booth at your next trade show, do you automatically call the sales department? If so, maybe you’d better …
7 Sources for Exhibit Design Inspiration
A few years ago at the EXHIBITOR Show in Las Vegas, I coordinated a field trip called “TSI: Trade Show Investigation.” I led two teams of exhibitors (investigators) along …
What a Theme Park Can Teach Exhibitors About Creating Experiences
No, we’re not talking about turning your exhibit into a theme park … at least not literally. But there’s no doubt that when it comes to memorable experiences, theme …
“NetworkingCEO” Radio Show Replay
Last week, Patty Farmer invited me to be her guest on the NetworkingCEO online radio show. We talked about the importance of promotions, choosing shows to participate in, and …