Selecting Smart Giveaways
Ever feel like attendees at a trade show are like kids out trick-or-treating in the neighborhood? Do you wonder if the giveaways in your booth are making a difference, …
Category: Podcast Episodes
Welcome to the Exhibiting Revolution
“Brand awareness.” “Generating buzz.” “Experiential marketing.” Everybody’s talking about these popular business topics today, but how many trade show exhibitors are really putting them into practice? Although trade shows …
The Importance of Exhibitor Education
Earlier this month, the Center for Exhibition Industry Research (CEIR) released their report, “How the Exhibit Dollar is Spent.” This in-depth analysis of more than 200 exhibit budgets indicates …
A Day at the Fair
When I was a kid, I loved going to the Kansas State Fair. But not for the same reason that many of my friends went – while they were …
Interview with Marlys Arnold at Red Diamond Congress
Interview with Marlys Arnold, ImageSpecialist from Bill Sell on Vimeo. The discussion includes tips for media relations, booth staff behavior, partnering with show management, sustainability and more.