Make Networking Fun & Productive – Part 1
Anyone can feel a bit uncomfortable at times when it comes to networking at events, no matter whether you’re an exhibitor or an attendee — and no doubt that …
Category: Podcast Episodes
Busting Green Exhibiting Myths
Green initiatives in the meetings and trade show industry have expanded in recent years and are now becoming mainstream. Hotels and convention centers are focusing on saving water, energy …
Are You Attracting Attention … or Just Clogging the Aisles?
No matter how great your product, if no one is attracted to your booth, you won’t have much success at a show. You’re just one of dozens (or in …
Take the Pain Out of Your 2013 Trade Show Budget
Budgets. It’s one of those things that ranks right up there with a root canal when it comes to sending shivers up your spine, right? The truth is that …
3 Costly Lead Management Mistakes to Avoid
No matter whether you’re brand new to exhibit marketing or have been exhibiting at trade shows for years, there’s one area where your mistakes are costing you – big …