Category: Tips for Show Managers

There’s an old saying that holds true for trade shows: “Expect the best, but prepare for the worst.” If ever there was a proving ground for Murphy’s Law, it’s …

Recently I shared ideas from several trailblazing shows that truly understand how to innovate for the benefit of both exhibitors and attendees. This week we’re spotlighting even more shows …

Any experienced show manager knows … most exhibitors don’t hold back in sharing their opinions about a show, and sadly it’s often negative and extremely vocal. So how can …

A lot of exhibitors (as well as some show organizers) still take the “Field of Dreams” approach to trade shows, believing that all they need to do is be …

Great advice on how to be original … it’s not as tough as you might think!