Category: Tips for Show Managers

A lot of exhibitors (as well as some show organizers) still take the “Field of Dreams” approach to trade shows, believing that all they need to do is be …

Great advice on how to be original … it’s not as tough as you might think!

In any industry, there are companies and individuals who aren’t willing to do things “the way we’ve always done them.” In the trade show world however, it often seems …

I’m not a big sports fan, but I do know that it’s a lot more fun to watch a team who works together toward winning than one where just …

For years, people have been saying that trade shows are dying due to technology and online networking. But show after show is proving, in the words of Mark Twain, “The report …