Category: Tools for Exhibitors

Where did you learn how to exhibit? I’m betting you don’t have a degree in exhibit marketing. You probably didn’t even take classes on it in college. If you’re …

Trade shows aren’t simply events … they’re like final exams where exhibitors are put to the test on what works and what doesn’t. And nobody should be thrown into …

You’re standing in your booth. The show floor is buzzing all around you. And tons of attendees are walking by … but it’s like you’re invisible. You’ve spent serious …

It’s time to say goodbye to “gold, silver, bronze” and hello to smarter, more impactful sponsorships!  In this episode, Wendy Porter joined me for a dive deep into the …

This episode is for two kinds of people: those who run trade shows, and the marketers who exhibit at them. No matter which one you are, read on to …