AI Pros & Cons: What It Means for Events
Everybody’s talking about ChatGPT and other hot AI tools these days. But how do you sort through the hype and learn how to incorporate them into your event planning …
Category: Tools for Exhibitors
Open Mic Recap: Trade Shows & Your Integrated Marketing Strategy
In this week’s Exhibit Marketers Café Open Mic event on LinkedIn, we discussed how trade shows are not a marketing island, but rather one element in your overall marketing …
Reflections & Intentions
It’s that time when everyone begins to reflect back on the year winding down, while also eagerly awaiting the new one that’s just ahead. So in that vein, I …
Weekly Insights: Standing Up for Exhibitors
A trade show can’t happen without exhibitors. Yet too often exhibitors are viewed more like an ATM than a partner by the show organizer. Now there’s an organization that’s …
Weekly Insights: Ideas to Overcome Rising Costs in Exhibiting
Exhibitors (and their accounting departments) are always looking to keep costs down, but that’s even tougher now than ever with the rapidly rising costs of everything from materials to …