Multisensory Marketing at Trade Shows
In chapter 5 of my book, Build a Better Trade Show Image, I shared the story of the Superior Communications booth. It’s still one of my favorite examples of …
Category: Tools for Exhibitors
Weekly News & Insights: Connecting Both Live & Online
Both attendees and exhibitors prefer one-on-one interactions as their chosen method of face-to-face connection at trade shows, according to the latest report from the Center for Exhibition Industry Research …
Weekly News & Insights: Optimism, Un-tradeshows & Maximizing Dollars … Oh, My!
Ever feel like some weeks are just more motivating than others? Like maybe life has been on “pause” for a bit, but then springs back into motion? Maybe because …
Exhibitor Education Community to Kick Off with Live Webcast
Kansas City, MO, September 12, 2012 — Trade show marketing expert and author Marlys Arnold will kick off a new online exhibitor education community with a free webcast on …
Back-to-School Lessons for Exhibit Marketers
Back to-school basics for exhibit marketers from Marlys Arnold