Category: Tools for Exhibitors

Budgets. It’s one of those things that ranks right up there with a root canal when it comes to sending shivers up your spine, right? The truth is that …

A recent study released by the Center for Exhibition Industry Research (CEIR) shows that the majority of exhibitors (74 percent) use show-provided lead retrieval systems to capture trade show …

Without a doubt, video is a major tool for online marketing. But what many don’t realize is that video can also be effective on the trade show floor. In …

In chapter 5 of my book, Build a Better Trade Show Image, I shared the story of the Superior Communications booth. It’s still one of my favorite examples of …

Both attendees and exhibitors prefer one-on-one interactions as their chosen method of face-to-face connection at trade shows, according to the latest report from the Center for Exhibition Industry Research …