Category: Tools for Exhibitors

For trade show exhibitors looking to improve their results, the best place to start may be by educating their exhibit staff. However, education is often the last thing on …

The Exhibit Marketers Café is sponsoring a free teleclass to help exhibit managers develop an effective strategy for their upcoming trade shows. “GPS Your 2013 Exhibit Marketing” is scheduled …

Budgets. It’s one of those things that ranks right up there with a root canal when it comes to sending shivers up your spine, right? The truth is that …

A recent study released by the Center for Exhibition Industry Research (CEIR) shows that the majority of exhibitors (74 percent) use show-provided lead retrieval systems to capture trade show …

Without a doubt, video is a major tool for online marketing. But what many don’t realize is that video can also be effective on the trade show floor. In …