Although these books weren’t written specifically for the trade show industry, there are great lessons in them that both exhibitors and show organizers should take to heart. Brand Sense: …
This week, Social Media Examiner posted 30 predictions from experts on what to expect this coming year. It’s definitely worth clicking over to read the entire article, but here’s …
(EDITOR’S NOTE: Speaking of goals, this post is the first in my 31-day Ultimate Blog Challenge. Watch for many more written, audio … and even some video posts coming …
Often exhibitors get caught up in the excitement of prepping their booth space and forget that there are other, less glamourous aspects to exhibiting. While some show organizers are …
Today we conclude our two-part series on Trade Shows 2.0. Last time, we covered Web 2.0 technology tools for both exhibitors and shows. In this episode, we’ll talk about …